(1) Target Users Where They Might be
Instead of targeting your place of business directly with a geofence(s), place geofences where you think your user might go first. For example car parks, bus stops, or train stations that are near by.
Another option is to place a geofence at the top or bottom of the street where your place of business is and target users that are near by.
(2) Time Sensitive Offers
Place an 'on entry' geofence(s) in a suitable location and create a campaign that has a time to live offer with a set expiration date. Keep this in close proximity to your place of business.
(3) Users enter your store
Place an 'on entry' geofence around your place of business and as a user enters send a campaign that welcomes them along with showcasing your best offers of the day.
(4) Users leave your store
Place an 'on exit' geofence around your place of business and as a user leaves send a campaign that incentives the user to return to your store.