{"_id":"58302a216f9ee60f0062f2fb","category":{"_id":"5797787ce2d8f40e0052b4a6","version":"576a656c6f15260e001f8938","project":"54aa7f773b56130b0056c86e","__v":0,"sync":{"url":"","isSync":false},"reference":false,"createdAt":"2016-07-26T14:49:32.231Z","from_sync":false,"order":2,"slug":"pulsate-campaigns","title":"Pulsate Campaigns"},"parentDoc":null,"project":"54aa7f773b56130b0056c86e","version":{"_id":"576a656c6f15260e001f8938","__v":3,"project":"54aa7f773b56130b0056c86e","createdAt":"2016-06-22T10:16:12.661Z","releaseDate":"2016-06-22T10:16:12.661Z","categories":["576a656c6f15260e001f8939","576a656c6f15260e001f893a","576a656c6f15260e001f893b","576a656c6f15260e001f893c","576a656c6f15260e001f893d","576a656c6f15260e001f893e","576a656c6f15260e001f893f","5797787ce2d8f40e0052b4a6","5b041bc0769904000374c645"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":false,"codename":"For Marketers","version_clean":"4.0.0","version":"4.0"},"githubsync":"","__v":0,"user":"577cf7765fd4de0e00cc3d50","updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-11-19T10:32:01.658Z","link_external":false,"link_url":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"Conversion Goals\",\n  \"body\": \"Please note that all campaigns must have a Conversion Goal. For more information on setting up Pulsate campaigns, please click [here](https://pulsate.readme.io/v4.0/docs/what-campaigns-can-i-send-using-pulsate)\"\n}\n[/block]\n**Adding a Conversion Goal**\n\nWhen you start to build any Pulsate campaign, you will be asked to give the campaign a name and setup at least one conversion goal for that campaign. To find out more about Conversion Goals, see our Q+A blog post here. \n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/fe6e81b-Screenshot_2016-11-28_08.51.22.png\",\n        \"Screenshot 2016-11-28 08.51.22.png\",\n        628,\n        557,\n        \"#6b6d6e\"\n      ],\n      \"caption\": \"Setup Conversion Goals\"\n    }\n  ]\n}\n[/block]\nYou must add a name for your campaign and at least one conversion goal before you can proceed. A conversion goal can be either one of the following: \n\n\n[block:parameters]\n{\n  \"data\": {\n    \"0-0\": \"App Open\",\n    \"1-0\": \"In App Event\",\n    \"0-1\": \"The user opens the app within a specified period of time after receiving the campaign.\",\n    \"1-1\": \"The user carries out a specific action in the app within a specified period of time after receiving the campaign. For more information on setting up in app events, see our [Android](https://pulsate.readme.io/docs/setting-custom-events) and [iOS](https://pulsate.readme.io/docs/creating-custom-events) guides.\"\n  },\n  \"cols\": 2,\n  \"rows\": 2\n}\n[/block]\nTo setup the Primary Goal, click on the Select Conversion Goal dropdown and either choose to select an app open or an in app event to be tracked. You can quickly search for in app events by clicking the search box and entering some or all of the name of the event. Once you have chosen what conversion goal should be tracked, you need to setup a period of time for the conversion goal to be tracked. You can setup the goal to be tracked for a period of hours or days.\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c34305b-Conversion_Goal_Setup.gif\",\n        \"Conversion Goal Setup.gif\",\n        1440,\n        748,\n        \"#f2f9f9\"\n      ],\n      \"caption\": \"Add a Primary Goal\"\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"Conversion Time\",\n  \"body\": \"Please note that the tracking time period will start when each user receives the campaign. If, for example, you set the tracking period to two days, each user will have two days to carry out the event after receiving the campaign.\"\n}\n[/block]\n**Adding a Secondary Conversion Goal**\n\nPulsate also allows you to add an optional secondary conversion goal for your campaign. Just like the primary goal, the secondary goal can also be based on the user opening the app or carrying out an event in your app within a specific time period. Please note that if you add a primary and secondary conversion goal, both conversion events will be tracked separately and the user is not required to carry out the primary event before the secondary event. \n\nTo add a secondary conversion goal, click the plus button in the tab beside primary goal. You will now be able to specify the secondary conversion goal and time period in the exactly the same manner as adding them for the primary conversion goal. \n\n\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/f270728-Secondary_Goal.gif\",\n        \"Secondary Goal.gif\",\n        1440,\n        694,\n        \"#797a7b\"\n      ],\n      \"caption\": \"Adding a Secondary Conversion Goal\"\n    }\n  ]\n}\n[/block]\n**Adding a Control Group **\n\nYou can also add an optional control group to your campaign. If you add a control group, Pulsate will also track the conversion goal for users who did not receive the campaign. This allows you to track the conversion goal uplift of users who received the campaign and carried out the conversion event versus users who did not receive the campaign. To add a control group, tick the Enable Control Group checkbox and you can specify what percentage of users should not receive the campaign. For more information on Control Groups, please click [here](doc:control-groups). \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/04b8259-Screenshot_2016-11-28_09.42.20.png\",\n        \"Screenshot 2016-11-28 09.42.20.png\",\n        592,\n        618,\n        \"#e7e9e9\"\n      ],\n      \"caption\": \"Adding a Control Group\"\n    }\n  ]\n}\n[/block]\n**Editing a Conversion Goal**\n\nYou can edit the conversion goal for your campaign at any time before the campaign is activated and becomes a live campaign. To edit the campaign, click the settings cog beside the campaign name and you will be able to update the name of the campaign, the primary and secondary conversion goals and the control group. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/2027688-Edit_Campaign_Goal.gif\",\n        \"Edit Campaign Goal.gif\",\n        1440,\n        694,\n        \"#f3f9fa\"\n      ],\n      \"caption\": \"Edit Conversion Goals\"\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"warning\",\n  \"title\": \"Editing Conversion Goals\",\n  \"body\": \"Please note that it is not possible to edit a conversion goal once the campaign has been activated and it has become a live campaign. You can edit the conversion goal at anytime when you are setting up the campaign or if it is a draft or scheduled campaign.\"\n}\n[/block]\n**Reviewing Conversion Goals**\n\nBefore you send a campaign, you can check the conversion goals and control group that you setup on the campaign review screen. If you wish to edit any of these values, press the Edit button.\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/5bc532f-5.controlgroup.png\",\n        \"5.controlgroup.png\",\n        2600,\n        1600,\n        \"#f2f9fa\"\n      ],\n      \"caption\": \"Campaign Review\"\n    }\n  ]\n}\n[/block]\n ** Tracking Conversion Goals **\n\nAs soon as your campaign is activated and begins sending to customers, Pulsate will begin tracking how many users carry out the conversion events within the specified time period. The primary goal conversion rate will be displayed on the campaign list page for that campaign along with the amount of users who carried out the event. \n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/4de3980-camp-list-goals.png\",\n        \"camp-list-goals.png\",\n        1362,\n        960,\n        \"#e6eced\"\n      ],\n      \"caption\": \"Campaign List Goals\"\n    }\n  ]\n}\n[/block]\nFor more detailed conversion goal and control group stats, click on the stats page for each campaign. You can access that page by pressing View Report in the campaign list dropdown or by pressing the campaign stats page in Engage and clicking on the individual campaign. Here you will be able to view the performance of the primary and secondary conversion goals as well as how many users in the control group also carried out either of the conversion events.  \n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/2e15839-Screenshot_2016-11-28_14.39.15.png\",\n        \"Screenshot 2016-11-28 14.39.15.png\",\n        1324,\n        1294,\n        \"#e1e3e5\"\n      ]\n    }\n  ]\n}\n[/block]\n**Exporting Conversion Goal Data**\n\nFrom the campaign stats page you can also export a CSV file that contains all of the key stats for that campaign including the conversion goal rate and control group conversion rate. From the campaign list screen, you can also export a CSV file that lists the amount of users who were sent the campaign and the any users in the control group that were not sent the campaign.","excerpt":"","slug":"campaign-goals","type":"basic","title":"Campaign Conversion Goals"}

Campaign Conversion Goals


[block:callout] { "type": "info", "title": "Conversion Goals", "body": "Please note that all campaigns must have a Conversion Goal. For more information on setting up Pulsate campaigns, please click [here](https://pulsate.readme.io/v4.0/docs/what-campaigns-can-i-send-using-pulsate)" } [/block] **Adding a Conversion Goal** When you start to build any Pulsate campaign, you will be asked to give the campaign a name and setup at least one conversion goal for that campaign. To find out more about Conversion Goals, see our Q+A blog post here. [block:image] { "images": [ { "image": [ "https://files.readme.io/fe6e81b-Screenshot_2016-11-28_08.51.22.png", "Screenshot 2016-11-28 08.51.22.png", 628, 557, "#6b6d6e" ], "caption": "Setup Conversion Goals" } ] } [/block] You must add a name for your campaign and at least one conversion goal before you can proceed. A conversion goal can be either one of the following: [block:parameters] { "data": { "0-0": "App Open", "1-0": "In App Event", "0-1": "The user opens the app within a specified period of time after receiving the campaign.", "1-1": "The user carries out a specific action in the app within a specified period of time after receiving the campaign. For more information on setting up in app events, see our [Android](https://pulsate.readme.io/docs/setting-custom-events) and [iOS](https://pulsate.readme.io/docs/creating-custom-events) guides." }, "cols": 2, "rows": 2 } [/block] To setup the Primary Goal, click on the Select Conversion Goal dropdown and either choose to select an app open or an in app event to be tracked. You can quickly search for in app events by clicking the search box and entering some or all of the name of the event. Once you have chosen what conversion goal should be tracked, you need to setup a period of time for the conversion goal to be tracked. You can setup the goal to be tracked for a period of hours or days. [block:image] { "images": [ { "image": [ "https://files.readme.io/c34305b-Conversion_Goal_Setup.gif", "Conversion Goal Setup.gif", 1440, 748, "#f2f9f9" ], "caption": "Add a Primary Goal" } ] } [/block] [block:callout] { "type": "info", "title": "Conversion Time", "body": "Please note that the tracking time period will start when each user receives the campaign. If, for example, you set the tracking period to two days, each user will have two days to carry out the event after receiving the campaign." } [/block] **Adding a Secondary Conversion Goal** Pulsate also allows you to add an optional secondary conversion goal for your campaign. Just like the primary goal, the secondary goal can also be based on the user opening the app or carrying out an event in your app within a specific time period. Please note that if you add a primary and secondary conversion goal, both conversion events will be tracked separately and the user is not required to carry out the primary event before the secondary event. To add a secondary conversion goal, click the plus button in the tab beside primary goal. You will now be able to specify the secondary conversion goal and time period in the exactly the same manner as adding them for the primary conversion goal. [block:image] { "images": [ { "image": [ "https://files.readme.io/f270728-Secondary_Goal.gif", "Secondary Goal.gif", 1440, 694, "#797a7b" ], "caption": "Adding a Secondary Conversion Goal" } ] } [/block] **Adding a Control Group ** You can also add an optional control group to your campaign. If you add a control group, Pulsate will also track the conversion goal for users who did not receive the campaign. This allows you to track the conversion goal uplift of users who received the campaign and carried out the conversion event versus users who did not receive the campaign. To add a control group, tick the Enable Control Group checkbox and you can specify what percentage of users should not receive the campaign. For more information on Control Groups, please click [here](doc:control-groups). [block:image] { "images": [ { "image": [ "https://files.readme.io/04b8259-Screenshot_2016-11-28_09.42.20.png", "Screenshot 2016-11-28 09.42.20.png", 592, 618, "#e7e9e9" ], "caption": "Adding a Control Group" } ] } [/block] **Editing a Conversion Goal** You can edit the conversion goal for your campaign at any time before the campaign is activated and becomes a live campaign. To edit the campaign, click the settings cog beside the campaign name and you will be able to update the name of the campaign, the primary and secondary conversion goals and the control group. [block:image] { "images": [ { "image": [ "https://files.readme.io/2027688-Edit_Campaign_Goal.gif", "Edit Campaign Goal.gif", 1440, 694, "#f3f9fa" ], "caption": "Edit Conversion Goals" } ] } [/block] [block:callout] { "type": "warning", "title": "Editing Conversion Goals", "body": "Please note that it is not possible to edit a conversion goal once the campaign has been activated and it has become a live campaign. You can edit the conversion goal at anytime when you are setting up the campaign or if it is a draft or scheduled campaign." } [/block] **Reviewing Conversion Goals** Before you send a campaign, you can check the conversion goals and control group that you setup on the campaign review screen. If you wish to edit any of these values, press the Edit button. [block:image] { "images": [ { "image": [ "https://files.readme.io/5bc532f-5.controlgroup.png", "5.controlgroup.png", 2600, 1600, "#f2f9fa" ], "caption": "Campaign Review" } ] } [/block] ** Tracking Conversion Goals ** As soon as your campaign is activated and begins sending to customers, Pulsate will begin tracking how many users carry out the conversion events within the specified time period. The primary goal conversion rate will be displayed on the campaign list page for that campaign along with the amount of users who carried out the event. [block:image] { "images": [ { "image": [ "https://files.readme.io/4de3980-camp-list-goals.png", "camp-list-goals.png", 1362, 960, "#e6eced" ], "caption": "Campaign List Goals" } ] } [/block] For more detailed conversion goal and control group stats, click on the stats page for each campaign. You can access that page by pressing View Report in the campaign list dropdown or by pressing the campaign stats page in Engage and clicking on the individual campaign. Here you will be able to view the performance of the primary and secondary conversion goals as well as how many users in the control group also carried out either of the conversion events. [block:image] { "images": [ { "image": [ "https://files.readme.io/2e15839-Screenshot_2016-11-28_14.39.15.png", "Screenshot 2016-11-28 14.39.15.png", 1324, 1294, "#e1e3e5" ] } ] } [/block] **Exporting Conversion Goal Data** From the campaign stats page you can also export a CSV file that contains all of the key stats for that campaign including the conversion goal rate and control group conversion rate. From the campaign list screen, you can also export a CSV file that lists the amount of users who were sent the campaign and the any users in the control group that were not sent the campaign.